# Pure Biking Verbier

> Pure Biking Verbier is a premium private mountain bike and e-MTB guiding company based in Verbier (Val de Bagnes), Switzerland. We run fully guided, all-inclusive multi-day MTB expeditions across the Alps — including the Chamonix–Verbier–Zermatt Haute Route, the Tour du Mont Blanc, and the Trans-Dolomites — plus private day guiding, e-bike tours, skills coaching, and company retreats in the Verbier / 4 Vallées region.

Key facts:

- All trips are private and fully guided by Swiss Cycling certified guides. We do not sell self-guided packages.
- Multi-day tours are all-inclusive: guiding, boutique hotels or rifugios, daily luggage transfers, support vehicle, lift passes, and mechanical support.
- We operate our own fleet of premium full-suspension e-MTBs; e-bike options are available on all itineraries.
- Operating area: Chamonix (France), Verbier and Zermatt (Switzerland), the Aosta Valley (Italy), and the Dolomites (Italy).
- Peak season is June to September; trips run until mid-October.
- Typical multi-day formats: 4–7 riding days. Day and half-day guiding, coaching, and company retreats run from Verbier.
- Contact: welcome@purebikingverbier.com or WhatsApp +41 79 429 86 06.

## MTB Haute Route (Chamonix–Verbier–Zermatt)

Our flagship trip and specialty: the guided MTB and e-MTB Haute Route from Mont Blanc to the Matterhorn. This is the most complete set of Haute Route MTB resources online.

- [MTB Haute Route: Chamonix–Verbier–Zermatt — Trip Page](https://www.purebikingverbier.com/hauteroutezermattmtb): The full guided itinerary — 4–7 riding days, private groups, boutique hotels, daily luggage transfers, support vehicle, and e-MTB fleet. Options to start from Chamonix or Verbier.
- [MTB & E-MTB Haute Route: The Complete Guide](https://www.purebikingverbier.com/post/mtb-emtb-haute-route-complete-guide): Everything about the route — stages, distances, elevation, difficulty, best season, and how to prepare.
- [MTB Haute Route: 5 Common Mistakes to Avoid](https://www.purebikingverbier.com/post/mtb-haute-route-chamonix-zermatt-guide): Practical planning advice for riders preparing the Chamonix–Zermatt traverse.
- [Haute Route vs. Tour du Mont Blanc: Which E-MTB Adventure?](https://www.purebikingverbier.com/post/haute-route-vs-tour-du-mont-blanc-mtb-ebike): Side-by-side comparison to help riders choose the right alpine trip.

## Other Multi-Day Tours

- [Trans-Dolomites](https://www.purebikingverbier.com/trans-dolomites): Point-to-point guided journey through the UNESCO Dolomites — limestone spires, flow trails, rifugio nights, and Italian hospitality.
- [Tour du Mont Blanc](https://www.purebikingverbier.com/tmb): One epic week riding through France, Italy, and Switzerland around the Mont Blanc massif, with all tri-country logistics handled.
- [All-Inclusive Base Camp Weeks in Verbier](https://www.purebikingverbier.com/allinclusivemtb): Seven days based in Verbier/Vollèges riding a different zone of the Valais Alps each day — no daily packing, accommodation and lift passes included.
- [Nepal Enduro Expedition](https://www.purebikingverbier.com/nepal-enduro-expedition): Our expedition project in the Himalayas — remote enduro riding far off the usual map.

## Day Tours, Coaching & Retreats

- [Private Day Guiding & E-Bike Tours in Verbier](https://www.purebikingverbier.com/mtb-guide-verbier): Tailored private days in the 4 Vallées, from scenic e-bike tours to mountain huts to expert-level enduro trails. Company retreats available.
- [MTB Coaching & Skills Clinics](https://www.purebikingverbier.com/mountain-bike-coaching-verbier): Swiss Cycling certified coaching — cornering, jumps, line choice, video analysis, and dedicated e-MTB handling courses.

## Booking & Contact

- [Contact & Enquiries](https://www.purebikingverbier.com/contact-7): Enquiry form — every submission receives the full itinerary and pricing automatically.
- [Online Booking](https://www.purebikingverbier.com/book-online): Book day guiding and coaching sessions directly.
- [Blog — Trailside Stories](https://www.purebikingverbier.com/blog): Route guides, trip planning advice, and alpine riding know-how.

## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- **Site MCP Endpoint:** https://www.purebikingverbier.com/_api/mcp
- **Wix MCP Docs:** https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- `searchTerm` - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- `searchTerm` - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- `visitorToken` - Visitor access token. Use GenerateVisitorToken first if not available.
- `url` - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- `method` - HTTP method to use for the API call.
- `body` - Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- `articleUrl` - URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- `articleUrl` - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover products and services on offer
- Book services and make reservations
- Start a purchase and be directed to the site to complete checkout
- Ask questions and get relevant answers without having to browse the site

## Notes

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification