Riding in the Alps

The MTB Haute Route from Chamonix to Zermatt is the ultimate alpine traverse, but it’s unforgiving for the unprepared. From E-MTB battery traps to the wrong tire choice, discover the 5 critical mistakes most riders make—and how the pros at Pure Biking ensure a seamless, world-class experience in the high Alps.

You have decided that this summer is THE summer. You are ready to disconnect from the office, breathe the high-alpine air, and experience one of the world’s most legendary mountain bike traverses.

If you are a UK rider searching for “Morzine bike holidays”, you already know the story: big bike parks, party atmosphere, easy access from Geneva, and a summer full of brake bumps and lift queues. But if you are starting to feel like Morzine is the same crowded resort every summer, there is a better way to spend a week in the mountains.

We’re excited to introduce our Trans-Dolomites Mountain Bike Tour 2026 — a brand-new multi-day MTB and E-MTB adventure across the Italian Dolomites. This guided traverse links Selva di Val Gardena with Cortina d’Ampezzo

The Chamonix-Verbier–Zermatt Haute Route is one of the most scenic ways to cross the Swiss Alps on your mountain bike. It links alpine villages and valleys through high trails, forest paths, and flowing singletrack, all surrounded by glaciers and peaks. Riders often ask: do I need to be super fit or technically advanced to do it? The answer is: not necessarily.

Some mountain bike trips feel special right from the start — and this past week in Verbier, Valais, with Darius and his son Archie, was exactly that. Guiding them on a full all-inclusive MTB holiday in the Swiss Alps was more than just riding bikes; it was about sharing experiences, laughter, and the beauty of the mountains together.